Tumblr population.

Rob: Probably. If I raise $10,000 I get to ride on a tour across the US, haha.
Me: Dude, that's your REWARD? Biking across the country? What a gyp.
Rob: It's called the "tour of champions". Gosh I hope I get to carry a torch. Made of money. And sclerosis.
Me: You'd have to carry one made of hipsters and Macbooks to be representative of the Tumblr population.
Rob: Hipsters, Macbooks and boobs.
Me: And LOLcats.